Bitdrift is a mobile observability platform that began at Lyft, evolved and spun out of Lyft into its own entity, and is currently revolutionizing the mobile industry with proprietary algorithms that reduce costs by 80% and design-led product innovation.
I've led Design at Bitdrift since day one, establishing a lean design process in close collaboration with our exceptionally talented Engineering team. Our design practice is structured into 3 core areas: Product Design, Sales & Marketing, and Branding. The following screens highlight the core platform's UI and product thinking, from our Lyft days to its current form at Bitdrift. If you’d like to explore the Sales, Marketing, and Branding work at Bitdrift, please click here.
Infrastructure engineering tools have traditionally received little attention from designers, resulting in user interfaces that are often fragmented and cluttered with a patchwork of features. This gave Bitdrift an ideal opportunity to completely rethink and redesign these workflows from the ground up.